The latest insights
Case Study: ‘Bad’ Article Ranks for 947 Keywords with $1,900 In Monthly Traffic Value
Case study: an honestly 'average' article that's attracting great organic traffic. We outline the keywords it's ranking for. How it performing in the SERPs. And I share 1 simple strategy this article could use to get dramatically better results!
🚀 The Fast-Start Guide to Crafting Compelling Financial Advice Case Studies
Fast-start guide: Why case studies are some of the most powerful marketing assets you can create. A step-by-step process for crafting compelling case studies. Several examples of case studies done right.
🤫 Secrets of High Converting Advice Firm Websites
Dive into what makes a high performing website design for financial advice firms. I'll introduce you to my 7 principles of high converting website design. And there’ll be plenty of examples and actionable takeaways, so grab a coffee and notebook, and let’s get started!
Case Study: Simple Article Wins $15,900 in Monthly Traffic Against Gorillas
See a dead simple article that attracts 2,800 in monthly visits from Google (with a monthly traffic value of $15,900). Punching above its weight (at DA 62), it out-competes web pages from websites with DAs of 87, 89, 90 & 91. Find out how here!
Reputation Hacking (2 Simple Strategies to Drive Positive Word of Mouth)
Discover this devastatingly simple one-two strategy for driving almost exclusive positive online reviews for your business. It's so good that it's almost cheating!
How to Convert 24% of Visitors into Leads (My Landing Page Playbook)
See what it takes to build Landing Pages that convert huge amounts of visitors into leads! High performing examples. My 6 step process for optimised Landing Pages. And my FREE 43 Point Landing Page Checklist. What's not to love here? 😉
Creating Financial Advice Content That Ranks in Google (+ 📄 Free Content SEO template)
So you want to create content that ranks in Google and brings you FREE organic search visitors, every month? In this post we’re diving deep into what makes high performing SEO Financial Advice content. Learn what’s currently working best in the field. Plus, get my free SEO Content Template!
How to Write Financial Advice Content That Gets Results (+ FREE Content Quality Checklist)
Discover my ‘SEA’ framework for killer content (based on data driven principles). See a live example webpage attracting 32,300 visits from Google monthly, with a monthly traffic value of $77,600 gets a breakdown. Plus, download your FREE content checklist tool.
Case Study: $33k In Monthly Traffic with Alternatives Article
Case Study: article generates traffic value of $33,000 (10,600 organic visits) per month. Ranking in Google’s top 100 results for 3,400 keywords. Read why it's performing so well.
🧲 High Converting Financial Advice Lead Magnets (14 Examples Inside!)
Discover the #1 strategy to turn visitors into subscribers. I breakdown my 7 attributes of a high performing financial advice Lead Magnet (and share 14 high quality examples!)
Supercharge Your Financial Advice Lead-Gen (with 1 Simple Ad Strategy)
Why "cold traffic" Google Ads to a conversion landing page doesn’t work for most financial advice firms. The #1 thing missing (fix this and all your marketing gets easier). And my simple ad strategy that supercharges financial advice lead-gen. All is revealed inside.
Your Ideal Client Journey: Attract, Romance and Convert New Clients – & Do It With Automation 🤖
Attracting ideal prospects at the top of the funnel. Converting leads in the middle of the funnel. And driving client acquisition with bottom of the funnel. Simple strategies and tools to automate this journey.
34 Powerful Trust Building Content Tools for Financial Advice Firms
Trust is the #1 currency online. And in the world of financial advice, nothing could be more important to develop with your content marketing efforts. In this post I'm sharing 34 of my favourite ways for financial advice firms to build trust fast online.
📈 How to Calculate Financial Content Marketing ROI 💸
Get the inside scoop on measuring content marketing success. I let you in on the ONLY 3 digital marketing metrics that really matter. How to map out improvements in your KPIs. And the ultimately, how to measure the impact to revenue. Examples, simple formulas, and more inside.
What financial advice clients REALLY want
What do your clients want: A financial plan? Super advice? Tax minimisation strategies? Guess again! Let's dig a little deeper to find out what's REALLY on their minds (so you can speak in the language that matters to them).





