Case Study: $59.7K in Monthly Traffic with 1 Guest Blog 🤯
In today’s case study I’m revealing one of the most powerful content marketing hacks in existence.
It’s one of the best kept secrets of content marketers.
And one of the go-to strategies SEO gurus use for effective, long-term, whitehat link building.
You’re going to learn how this financial advisor used this strategy to piggyback on a large publication’s authority, and with 1 single simple article, is hitting the following numbers:
- Attracting 2,500 monthly visitors from organic search (Google)
- Ranking in Google’s top 100 positions for 141 keywords
- Has 30 different websites pointing to the article (referring domains)
- With 280 backlinks (individual links) to the article
- All driving an incredible $59,900 monthly traffic value (the amount it would cost to buy the same traffic via Google Ads)
Maybe most incredible of all, this is an extremely simple article, just 721 words long!
Read on to find out:
- How this basic 721 word article attracts $59.9k in monthly traffic
- Strategy revealed: ‘Authority Hacking’
- How you can do the same to attract traffic and authority
How this basic 721 word article attracts $59.9k in monthly traffic
Here’s a look at the article in all it’s glory:
“How simple is this article!?”
Yep it’s only 721 words long and you could probably write this over your morning coffee.
Before I reveal how this is happening, I want to share a couple comments about what I like about the article:
- The headline “6 Mistakes… ”: simple headlines are great when writing to a large, general audience
- Provides value by sharing useful insights into the industry
- It pre-qualifies based on the topic (anyone reading it is likely to be considering hiring a financial advisor)
- It uses simple, easy to read language and format
- It actually does a great job at disqualifying a large amount of her competitors (well done, Eve!)
- There’s a backlink at the end of the article back to Eve’s website (although this could have been done better with a more attractive offer made exclusively for Forbes readers)
The valuable keywords being ranked for:
As you can see, this article is ranking and attracting organic search traffic for some highly valuable keywords:
- financial advisor
- financial advisors
- financial adviser
- financial advising
- finance advisor
- what is a financial advisor
- hiring a financial advisor
You’ll notice that these keywords are incredibly competitive.
The average Cost per Click (CPC) is you were to bid on the top 3 keywords using Google Ads is $30!
So 100 clicks costs you $3,000.
In column H, you can see the monthly traffic estimates that Ahrefs have assigned to each keyword.
In column C, you can see the Google ranking for each keyword.
The article is not ranking super high (top 1-5 positions), yet its still attracting a significant amount of traffic.
This equates to roughly $60,000 in free organic traffic.
That’s every month, mind you!
So how’s it happening? Read on:
Strategy revealed: ‘Authority Hacking’
The very smart Eve Kaplan has used a technique I call ‘authority hacking’.
It’s when you become a guest contributor for a much larger publication, and benefit from their ‘authority’.
In this case, Eve used Forbes, and you can see it’s really paid off.
If you read my previous NerdWallet Case Study (9,600 Monthly Visitors ($164,000 Traffic Value) with 1 Piece of Financial Advice Content)…
You’ll remember that SEO performance is impacted massively by the overall strength of the website.
In Ahrefs, they call this metric the Domain Rating (DR).
Here’s the DR of Forbes.com:
Forbes.com has a DR of 93/100.
That’s incredibly strong, and a major factor for why this content is ranking so well.
Wondering what your website’s DR is? Head over to Ahrefs and enter your domain.
So this article is ‘piggybacking’ off the strength of Forbes, allowing it perform so well.
How you can do the same to attract traffic and authority
About now you should probably be asking yourself:
“Which large websites or industry publications can I piggyback off?”
It’s a fantastic opportunity not only to rank for and attract organic traffic (as this article has done)…
But also build your profile as an expert contributor.
Now that Eve has been published in Forbes, she can feature the Forbes logo in an ‘As Seen In’ section of her website, which is fantastic social proof.
Speaking of social proof, in this article I reveal my top 34 content tools financial advice firms can use to quickly build trust – you should read it!
So how do you go about becoming a guest contributor?
The process comes down to the following steps:
- Research publications that are the right match for your Ideal Clients (things they read)
- Study the publication to get an understanding of their audience and what they like
- Find the editor of the right section you’d like to contribute to
- Contact the editor and pitch them with an article idea
- If they like it, they’ll accept your pitch and you can develop the article to be published on their site
- Some sites may also accept paid placements, which can shortcut the process
Pro tip: when pitching editors, it’s essential that you have high quality content examples to share with them.
That’s why it’s so important to have your content marketing strategy locked down, and to regularly publish content on your website that positions you as a thought leader in your target market.
If you want more help creating an effective content marketing strategy, check out my course, Content Marketing for Financial Advice.