Strategy Archives | Authentic Advice

Case Study: ‘Bad’ Article Ranks for 947 Keywords with $1,900 In Monthly Traffic Value

by Paul Giannotti | Jan 9, 2021 | Content Marketing, Strategy

Today’s case study is an all-in-all ‘bad’ article that’s getting surprisingly good results! It’s a blog post from financial advice firm Darrow Wealth Management, titled ‘Should I Put My House in a Living Trust?’. This simple 1,200 word article is attracting valuable...

🚀 The Fast-Start Guide to Crafting Compelling Financial Advice Case Studies

by Paul Giannotti | Dec 15, 2020 | Content Marketing, Strategy

In the personal finance space, few marketing assets pack as much selling punch as a case study: The ability for prospects buy-into and relate to a story. Details and specifics that make it super believable. A clear journey from the before state to after state....

🤫 Secrets of High Converting Advice Firm Websites

by Paul Giannotti | Nov 12, 2020 | Design, Strategy

After years of helping professional services firms with their digital marketing… I’ve actively researched and reviewed 100s of financial advice firm websites. Over time you see the same mistakes being made over, and over again. The majority of advice firm websites...

Case Study: Simple Article Wins $15,900 in Monthly Traffic Against Gorillas

by Paul Giannotti | Oct 17, 2020 | Case Study, Content Marketing, Strategy

Today’s case study is an example of what happens when your content does a great job answering the searcher’s question. Here we have a simple 1,891 word article targeting the following term: how much to contribute to 401k Which is managing to hit these impressive...

Reputation Hacking (2 Simple Strategies to Drive Positive Word of Mouth)

by Paul Giannotti | Sep 10, 2020 | Psychology, Strategy

I’ve heard a few crazy business stories during my career. From businesses dropping $250k on Kim Kardashian for a couple Instagram posts to … to “entrepreneurs” wanting to take on the US Mortgage application market with a budget of $10k. But this a story that really...

How to Convert 24% of Visitors into Leads (My Landing Page Playbook)

by Paul Giannotti | Aug 14, 2020 | Content Marketing, Design, Strategy

In the earlier years of my career I worked as a freelance direct response copywriter. I built a decent track record (working across 20+ industries), getting clients good results with my writing. But as I evolved in my craft, I came to realise there was an important...