Strategy Archives | Authentic Advice

🤫 Secrets of High Converting Advice Firm Websites

by Paul Giannotti | Nov 12, 2020 | Design, Strategy

After years of helping professional services firms with their digital marketing… I’ve actively researched and reviewed 100s of financial advice firm websites. Over time you see the same mistakes being made over, and over again. The majority of advice firm websites...

Case Study: Simple Article Wins $15,900 in Monthly Traffic Against Gorillas

by Paul Giannotti | Oct 17, 2020 | Case Study, Content Marketing, Strategy

Today’s case study is an example of what happens when your content does a great job answering the searcher’s question. Here we have a simple 1,891 word article targeting the following term: how much to contribute to 401k Which is managing to hit these impressive...

Reputation Hacking (2 Simple Strategies to Drive Positive Word of Mouth)

by Paul Giannotti | Sep 10, 2020 | Psychology, Strategy

I’ve heard a few crazy business stories during my career. From businesses dropping $250k on Kim Kardashian for a couple Instagram posts to … to “entrepreneurs” wanting to take on the US Mortgage application market with a budget of $10k. But this a story that really...

How to Convert 24% of Visitors into Leads (My Landing Page Playbook)

by Paul Giannotti | Aug 14, 2020 | Content Marketing, Design, Strategy

In the earlier years of my career I worked as a freelance direct response copywriter. I built a decent track record (working across 20+ industries), getting clients good results with my writing. But as I evolved in my craft, I came to realise there was an important...

Creating Financial Advice Content That Ranks in Google (+ 📄 Free Content SEO template)

by Paul Giannotti | Jun 21, 2020 | Content Marketing, Strategy

So you want to create content that ranks in Google and brings you FREE organic search visitors, every month? In this post we’re diving deep into what makes high performing SEO content. I’m going to pull together insights from some of the industry’s top performing...

Case Study: $33k In Monthly Traffic with Alternatives Article

by Paul Giannotti | Apr 20, 2020 | Content Marketing, Strategy

Today we’re reviewing a piece of content that’s performing extremely well… Yet it doesn’t have the backing or resources of the websites that the my previous 2 case studies featured (NerdWallet and Forbes). Instead we have a personal blog, on a very simple...