Case Study: ‘Bad’ Article Ranks for 947 Keywords with $1,900 In Monthly Traffic Value

by Paul Giannotti | Jan 9, 2022 | Content Marketing, Strategy

Today’s case study is an all-in-all ‘bad’ article that’s getting surprisingly good results! It’s a blog post from financial advice firm Darrow Wealth Management, titled ‘Should I Put My House in a Living Trust?’.  This simple 1,200 word article is attracting valuable...

Reputation Hacking (2 Simple Strategies to Drive Positive Word of Mouth)

by Paul Giannotti | May 10, 2021 | Psychology, Strategy

I’ve heard a few crazy business stories during my career.  From businesses dropping $250k on Kim Kardashian for a couple Instagram posts to … to “entrepreneurs” wanting to take on the US Mortgage application market with a budget of $10k.  But this a story that really...

🧲 High Converting Financial Advice Lead Magnets (14 Examples Inside!)

by Paul Giannotti | Mar 6, 2021 | Content Marketing, Strategy

So you’re getting traffic to your website by:  Creating well targeted content tailored to your Ideal Clients’ needs Boosting that content to a new audience (using last post’s strategy)  Now that your Ideal Clients are aware of your business and engaging with your...

Your Ideal Client Journey: Attract, Romance and Convert New Clients – & Do It With Automation 🤖

by Paul Giannotti | Jan 17, 2021 | Strategy

What do the world’s top marketers all have in common?  They have well honed and optimised sales funnels.  If your sales funnel strategy is on point, you’re:  Attracting and engaging with qualified prospects that are likely to be your Ideal Clients Generating...

🤫 Secrets of High Converting Advice Firm Websites

by Paul Giannotti | Nov 12, 2020 | Design, Strategy

After years of helping professional services firms with their digital marketing… I’ve actively researched and reviewed 100s of financial advice firm websites.  Over time you see the same mistakes being made over, and over again.  The majority of advice firm websites...

🚀 The Fast-Start Guide to Crafting Compelling Financial Advice Case Studies

by Paul Giannotti | Oct 15, 2020 | Content Marketing, Strategy

In the personal finance space, few marketing assets pack as much selling punch as a case study: The ability for prospects buy-into and relate to a story.  Details and specifics that make it super believable.  A clear journey from the before state to after state....