How to Convert 24% of Visitors into Leads (My Landing Page Playbook)

by Paul Giannotti | Aug 14, 2020 | Content Marketing, Design, Strategy

In the earlier years of my career I worked as a freelance direct response copywriter. I built a decent track record (working across 20+ industries), getting clients good results with my writing.  But as I evolved in my craft, I came to realise there was an important...

What financial advice clients REALLY want

by Paul Giannotti | Aug 8, 2020 | Strategy

So, you’re tasked with marketing your financial advice practice.  You might be asking yourself questions like:  How do I attract more attention and interest?  Where should I promote my business? What forms of marketing and/or advertising should I use?  These are all...

Creating Financial Advice Content That Ranks in Google (+ 📄 Free Content SEO template)

by Paul Giannotti | Jul 13, 2020 | Content Marketing, Strategy

So you want to create content that ranks in Google and brings you FREE organic search visitors, every month? In this post we’re diving deep into what makes high performing SEO content.  I’m going to pull together insights from some of the industry’s top performing...

Supercharge Your Financial Advice Lead-Gen (with 1 Simple Ad Strategy)

by Paul Giannotti | Feb 8, 2020 | Promotion, Strategy

Quality leads are the lifeblood of any financial advice firm wanting to grow.  Chances are, if you’re like some of my clients, you’ve tried digital marketing in the past, only to be disappointed.  That’s because most digital agencies find one thing that works, then...

📈 How to Calculate Financial Content Marketing ROI 💸

by Paul Giannotti | Oct 11, 2019 | Strategy

So you’ve seen a few case studies on effective content marketing. And you wouldn’t say no to some of the well-known content marketing benefits:  Becoming a thought leader in your space Free visitors to your website from Google More leads with your lead magnets Better...